Anti-Bullying Week

Anti-Bullying Week 2021 - theme: One Kind Word.

Anti-Bullying Week takes place in the third week of November (this year it’s happening from Monday 15th – Friday 19th) and the theme for this year’s Anti-Bullying Week is One Kind Word.

Read on to find out how Beyond is supporting the Anti-Bullying Alliance with this important event. 

What Is Bullying?

Bullying is repeated behaviour which is intended to hurt someone either emotionally or physically. Bullying can happen to anyone,  and people who bully others often do so to gain a feeling of power, purpose and control over another person.

This might be due to a lack of security in relationships and friendships, low self-esteem, peer pressure, or a lack of understanding of someone’s characteristics.

All bullying, whatever the method or motivation, is unacceptable and should not be tolerated. There is no justifiable excuse for bullying and it needs to be prevented.

You can usually tell if bullying is taking place if:

  • the actions are intended to cause harm;
  • the behaviour is repeated over a period of time;
  • the person being targeted is physically or emotionally impacted;
  • there is an imbalance of power (e.g. one person is physically stronger or has some kind of advantage over the other person).

Bullying behaviour can be split into several different groups:

Physical Bullying

Physical action intended to hurt or intimidate another person, for example, punching, kicking or tripping, or touching them or their possessions in unwanted or inappropriate ways.

Verbal Bullying

Using cruel or abusive language (written or spoken) to hurt another person, for example, name-calling, making threats or making disrespectful comments about their appearance or other characteristics.

Relational (Social) Bullying

Using relationships or reputation to exclude or isolate another person, for example deliberately ignoring, making fun of, humiliating, spreading rumours or lying about them.

Sexual Bullying

Targeting someone with sexual actions or comments, including uninvited inappropriate touching or sharing intimate photos of someone without their permission.


Using electronic communication, such as social networking sites, gaming sites, chat rooms or messaging apps to send hurtful messages or make comments about another person.

Some bullying actions might fall into more than one of these groups, while others may not obviously fit into any of them.

Draw attention to the types of bullying by displaying our Types of Bullying Display Poster in your classroom.

Anti-Bullying Week and the Anti-Bullying Alliance

Anti-Bullying Week is an annual event which takes place in the UK in the third week of November. It started in 2002 and has grown year upon year, with an estimated 80% of schools in the UK taking part today, reaching over 7.5 million children and young people.

Anti-Bullying Week is coordinated by the Anti-Bullying Alliance (ABA) in England and Wales and the Northern Ireland Anti-Bullying Forum (ABA’s sister organisation) in Northern Ireland.

Their vision is to stop bullying and create safer environments in which children and young people can live, grow, play and learn.

Why Is It Needed?

A quarter of people aged 12-18 have experienced some form of bullying in the last year. This might be from people at school, work, online or even those in their own home.

Research shows that:

  • 30% of children have been bullied in the last year alone. 
  • 17% have been bullied online. 
  • Approximately one child in every classroom experiences bullying each day. 

Anti-Bullying Week aims to raise awareness about bullying of children and young people, in schools and elsewhere, and to highlight ways of preventing it and responding to it.

Find out more about anti-bullying week and what it achieves with the Anti-Bullying Alliance. 

Share the message with your students with our What Is Anti-Bullying Week? PowerPoint.

One Kind Word

The theme for Anti-Bullying Week 2021 is One Kind Word

The ABA have outlined their call to action in light of this theme:

  • Ask if someone’s OK. Say you’re sorry. Just say hey.
  • In a world that can sometimes feel like it’s filled with negativity, one kind word can provide a moment of hope. It can be a turning point. It can change someone’s perspective. It can change their day. It can change the course of a conversation and break the cycle of bullying.
  • Best of all, one kind word leads to another. Kindness fuels kindness. So from the playground to Parliament, and from our phones to our homes, together, our actions can fire a chain reaction that powers positivity.
  • It starts with one kind word. It starts today.

Anti-Bullying Week 2021: One Kind Word (Anti-Bullying Alliance)

Kindness is more important today than it has ever been. The isolation of the last year has underlined how little acts of consideration can break down barriers and brighten the lives of the people around us. This is one of the reasons that ‘One Kind Word’ has been chosen as the theme of Anti-Bullying Week taking place from 15 to 19 of November 2021.

The Anti-Bullying Alliance

Encourage students to show kindness to others with our Being Kind to Others Worksheet.

For additional links to useful resources, you may like to check out the list below.

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